This is the road bike front hub from White and very nice it is too. The sub-100g front hub does not have the bulb shape (probably bad for aerodynamics) but does have the sealed cartridge bearings, deep polish and CNCd 6061-T6 alloy body spinning around a 12mm aluminium axle. Despite the low weight this hub is designed to be durable and require little maintainance.
Visually the hub has its own style between the technical modern road bike hubs and the classic polished hubs of old. The White Industries logo carved into the barrel looks great and marks it out as something outside the mainstream.